A quick introduction! I'm Katie and I'm about to start my senior year at Sewanee: University of the South in TN. I've been selling jewelry for about 2 years now (using simple pay-by-month e-commerce sites). Just this summer I caved and got an Etsy account along with a few other online craft markets and I love it! I may be new to Etsy, but I have some great tips I've picked up from selling online the past few years!
1. GET GOOGLE ANALYTICS- JUST DO IT. I was intimidated at first, but once I got it I never turned back. You don't have to check it constantly, but it has been a really great tool for me to check about a week after I start a new form of promotion because I can see what works and what doesn't! Here are the things that have given me HUGE increases in both traffic and sales....
2. SET UP A BOOTH AT ART FAIRS/MARKETS. I read somewhere that a craft seller should view their booth at art fairs not only as a source of income, but mainly as a method of promoting their website. I have quickly become hooked. Try local fairs, find larger markets with 5,000+ people coming through, and move around! Not only will you be able to see which of your items people either pick up or buy (helping you focus your production), but you can make amazing connections and promote your site! Once I started passing out business cards at these events, I saw my site traffic triple and then quadruple in almost no time. Also, when you don't make a sale to someone obviously interested it is not uncommon for these people to later visit your site and purchase something!
3. BLOG, TWITTER, and FACEBOOK. I know everyone probably knows all about this, but I was very skeptical about the whole "spamming your facebook friends" for hits on your Business Fan Page... but I finally caved and invited them. The response was amazing! The nature of facebook and our age group's addiction to "Facebook Stalking" is such a great tool! You reach people so far outside of your friend circle that it would be ridiculous not to try to utilize Facebook for something productive for once! ;) Same with Twitter and blogging!I think this blog especially is going to boost everyone's view and sales and I can't wait!
So there you have it, my 3 nuggets of smartitude when it comes to online success. I can't wait to read everyone else's and I'm so glad to be with this amazing group of people!!
The best tip I've ever read is to do 10 things business wise each day. So you could add 3 people on myspace, do 2 forum posts, 1 newsletter, 2 new listings and 2 other things. No matter how big or small they are, do 10 things =) I try to do this! Sometimes I slip but other days I do more than 10 so it all evens out.